


Indoor cats often face challenges like hairball build-up, less activity, and digestive sensitivity. Ivory Coat Raw Health Indoor & Hairball is specially formulated to address these needs. With cooked raw meat in every kibble plus freeze-dried raw lamb pieces, it offers high digestibility and flavour.
The YuCell Fibre Blend helps trapped hair move through the gut more easily, while beet pulp and NinjinFibre® carrot fibre assist satiety and gut microflora. Yucca extract helps reduce unpleasant stool odour. Protein and fat are optimised to maintain weight, especially important for less active indoor cats. Superfoods, vitamins, and minerals round out the formula to support skin, coat, immunity, and overall vitality in your cat.
- The YuCell Fibre Blend helps unclog hairballs, promoting smoother passage through the digestive tract — less vomit, more comfort.
- Raw-enhanced protein (freeze-dried lamb + meat-injected kibble) helps cats get better taste and nutrient absorption.
- Fibre sources like carrot fibre and beet pulp help indoor cats feel full with fewer calories, supporting weight management.
- Yucca extract works behind the scenes to reduce litterbox odour, making life easier for you.
- Balanced proteins & fats maintain muscle and energy without overfeeding — ideal for less active indoor lifestyles.
- Superfoods, vitamins & minerals help keep skin healthy, coat glossy, and immunity strong even in lower activity.
- Dehydrated Australian Poultry
- Peas
- Lentils
- Australian Chicken Meat
- Sweet Potato
- Pea Protein
- Chicken Fat
- Chicken Digest
- Freeze-Dried Lamb
- Cellulose (YuCell Fibre)
- Carrot Fibre (NinjinFibre®)
- Linseed
- Canola Oil
- Salmon Oil
- Salt
- Beet Pulp
- Potassium Chloride
- Choline Chloride
- Chicory Root (inulin)
- Taurine
- Methionine
- Vitamins & Minerals
- Superfood Blend (Tomato, Apple, Carrot, Pumpkin, Kale, Blueberries, Spinach, Cranberries)
- Natural Antioxidants
- Yucca Schidigera Extract
- Vitamin E
- Support your indoor cat’s health with Ivory Coat Raw Health Indoor & Hairball 2 kg — a dry food blending fibre, freeze-dried raw lamb, and natural functional ingredients to reduce hairballs, manage weight, and promote skin, coat & digestive wellness.
- Nutrition (approximate values): Crude Protein: min ~30%, Crude Fat: min ~12%, Crude Fibre: max ~7%, Metabolisable Energy: ~335 kcal / 100g
- Feeding Guide: Feed according to your cat’s weight, age, activity level. Adjust portions to maintain optimal body condition. Transition gradually over 5-7 days when switching foods. Always provide fresh water.
- Made in Australia